Project timeline

What the first four weeks actually look like

  1. Week 1

    Get everyone in one room

    Kickoff, constraints, and a shared list of what we are not doing. That last one saves the most time.

    A long wooden table under a pendant lamp in a loft kitchen, with black chairs

  2. Week 2

    Wireframe the whole flow

    Every screen sketched at low fidelity, so gaps in the flow surface before anything looks finished.

    A blue pencil resting on a sheet of wireframe sketches

  3. Week 3

    Build the real screens

    Layouts move into the file and start carrying real content. Real content changes decisions, so it arrives early.

    A laptop on a wooden desk showing a website page with a headline and a photo of a modern building, beside a black mug and a phone

  4. Week 4

    Review, refine, hand over

    A full walkthrough with the team, then a clean handover with the reasoning written down beside the work.

    A white meeting table with black chairs in an office with tall windows onto trees